The market is abuzz with talks of a return of the Motorola brand in the mobile market space in 2024. This is a really exciting time as Motorola is a name that was once known throughout the tech world as a leader and innovator. After a long period of quiet, the once beloved brand made some ripples with its launch of Motorola Edge and Razr phones in 2023 and is rumored to be going for a major return this year, with some exciting new tech to show off.
A new leadership, revamped strategy, and innovation seem to be the core focus of this monumental shift in the company’s trajectory. Mobile enthusiasts are very excited about what’s to come, and Price92 is here to help you catch up with all the updates in mobile technology. But before we discuss how Motorola mobiles in Pakistan return with a bang, let us first look briefly at the mobile brand’s history.
The Fall of Motorola Mobiles In Pakistan
Motorola started out as a radio manufacturer in 1928 and soon expanded into TVs, semiconductors, and, eventually, mobile phones. Motorola became a cultural phenomenon in the 1990s with the launch of its StarTAC flip phone, and later, the brand continued the trend of innovation with its RAZR series of phones. Motorola’s RAZR series dominated the mobile market in the early 2000s and made Motorola a household name.
However, a string of bad decisions and a failure to keep up with emerging trends led to the decline of this brand, which was once the leader in mobile phone innovation. The company completely lost the mobile phone market after the launch of the iPhone in 2007. Google purchased the brand in 2010, mainly for its R&D and many patents on mobile technology, as Google was trying to jump into the smartphone market. Later, Motorola changed hands from the West to the East when Lenovo bought the company in late 2014 for US$3 billion, as it saw an opportunity to enter the US market with a well-established brand name. The brand continued to struggle under Lenovo, with its market share of just 2.25% globally.
Motorola Came Back With a Vengeance
Lenovo didn’t buy the Motorola brand to abandon it, so it is about time that we saw its comeback. Lenovo launched a drive to reintroduce the Motorola mobiles in Pakistan in 2022 with significant restructuring that included new leadership, and a renewed focus on what Motorola was known for: innovation and customer experience.
Lenovo also invested heavily in the brand’s R&D, mainly focusing on the implementation of 5G and AI technology in its products. The result was the launch of Motorola’s Moto G, Edge and Razr phones. In Pakistan, the Motorola G23 is a solid budget phone with specs that are really good for a phone in this range. This marks the first time in a long while that Motorola has a solid presence in Pakistan with quality phones like the G23. The Motorola G23 price in Pakistan is Rs. 34,999.
This was only part of it, as Motorola also introduced the G54 5G and the G84 phones at slightly higher price points with improved features. The Motorola G54 5G is priced at Rs. 49,999, while the Motorola G84 price in Pakistan is Rs. 74,998.
Introducing these Motorola mobiles in Pakistan sets up the brand for a worthwhile comeback in 2024.
What The Future Holds For Motorola Mobiles In Pakistan?
The future definitely looks bright for the Motorola brand. Its parent company, Lenovo, wants to capitalize on the brand recognition, and they are about to launch some really exciting new Motorola mobiles in Pakistan for the year 2024.
Here are some of the products Motorola is introducing in Pakistan in 2024 that fans should be excited about:
Motorola Razr 40 Ultra
Motorola Razr 40 Ultra has already been launched internationally but will make landfall in Pakistan in 2024, and fans of the brand should be excited. The foldable phone has received universal praise for its design, functionality, and performance.
With a 3.6-inch cover display, Motorola is on the right track when it comes to foldable phones. And this outer display isn’t only for show too, as quite a few apps are optimized to run on the cover display. When it comes to performance, the Motorola Razr 40 Ultra is no pushover here either. With a Snapdragon 8+ Gen 1 SoC, the phone is powerful enough to support its superior 165Hz display. The second display however is clocked at 144Hz.
The Motorola Razr 40 Ultra is a really welcome addition in the foldable phone market, and it shows that Motorola is here to stay. The Motorola Razr 40 Ultra Price in Pakistan is expected to be Rs. 229,799.
Motorola Edge 40 Pro
Being introduced in 2024, the Motorola Edge 40 Pro is to be taken seriously. For the features that it offers, it is priced well below what a similar Samsung or Apple phone would cost. Motorola is delivering a true flagship experience with this phone.
The Edge 40 Pro positions itself against top phones from Samsung, Apple, and Google. Motorola seems to have found a balance between what the consumer wants and what the brand can deliver in the price range. This phone comes equipped with the latest Snapdragon 8 Gen 2 chipset, which is not something to look over. It has an insane 165Hz 6.7-inch display that is indeed one of the smoothest in the market. Another edge that it has over other phones in the category is its 4600 mAh battery that can be charged with 125W of power. This means that your Edge 40 Pro will be able to fully charge in just 20 minutes.
The expected Motorola Edge 40 Pro price in Pakistan is Rs. 266,400.
Motorola Thinkphone
One of the most anticipated phone releases in Pakistan in 2024 is the Motorola Thinkphone, or Lenovo Thinkphone by Motorola as it’s officially known as. The Thinkphone was a long way coming, but now that it’s here it’s an admirable piece of technology.
Make no mistake, this is targeted towards the business class with PCs. The phone has cross PC compatibility and provides an experience like no other. A consistent design language, great processing power, and now a full IP68 rating for dust and water protection makes this one of the best Motorola mobiles in Pakistan yet.
We can not wait to get our hands on this beautiful device once it launches in Pakistan in 2024. The expected Motorola Thinkphone Price in Pakistan is Rs. 360,528.
These are just a few examples of the new tech Motorola has in store for its fans. Motorola is all set to release quite a few more new mobiles in different categories for different demographics.
2024 Is About To Get Exciting For Motorola Fans
2024 is shaping up to be a very exciting year for tech enthusiasts. With the big advancements that are happening in AI and chip manufacturing, people are speculating about the new features and raw power we’ll get in new mobile devices.
The excitement is extra for Motorola fans as the brand looks ready to launch a number of top-notch products. While the fans expect more power, better designs, and improved cameras, Motorola seems to listen to user feedback and deliver a mobile phone experience that we’ve never seen before.
Want to learn more about all the Motorola phones? Please have a look at our new & upcoming Motorola mobiles list.
Frequently Asked Question
Is Motorola releasing a new phone in 2024?
Yes, Motorola will release several new phones in Pakistan in 2024. These include, but not limited to, Razer 40 Ultra, Power 5G, Thinkphone, Edge 40, and G24 Power.
Are Motorola phones good for gaming?
Yes, Motorola phones can be really good for gaming. In fact, the Motorola Edge 40 Pro made it as the best gaming phone in our list for the Top 10 mobile phones of the year in Pakistan.
What is the price of Moto G play 2024 in Pakistan?
The expected price of Moto G Play 2024 in Pakistan is Rs. 39,999.
